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<title>In Print</title>
<link rel="alternate" type="text/html" href="http://www.embroideryarts.com/inprint/" />
<modified>2005-05-14T19:55:03Z</modified>
<tagline></tagline>
<id>tag:www.embroideryarts.com,2005:/inprint/1</id>
<generator url="http://www.movabletype.org/" version="3.0D">Movable Type</generator>
<copyright>Copyright (c) 2005, Daniel Wiener</copyright>
<entry>
<title>The Sweater</title>
<link rel="alternate" type="text/html" href="http://www.embroideryarts.com/inprint/archives/the_sweater.html" />
<modified>2005-05-14T19:55:03Z</modified>
<issued>2005-05-14T19:50:10Z</issued>
<id>tag:www.embroideryarts.com,2005:/inprint/1.43</id>
<created>2005-05-14T19:50:10Z</created>
<summary type="text/plain">
We found this fascinating clipping from a magazine among some old monogram
sketches.

Unfortunately whoever cut out the article didn&apos;t leave any information to
identify the magazine, but we would place it in 1950 or 51 - one of the featured
models, Nancy Davis, married Ronald Reagan in the spring of 1952.


These gigantic monograms are on sweaters worn by Esther (Williams) Gage,
Nancy Davis, and Cyd (Charisse) Martin. The monograms are all made from beads.
</summary>
<author>
<name>Daniel Wiener</name>

<email>daniel@danielwiener.com</email>
</author>
<dc:subject>In Print</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.embroideryarts.com/inprint/">

<![CDATA[<table width="460" border="0" cellspacing="10" cellpadding="0">
<tr><td width="262" valign="top"><p>
We found this fascinating clipping from a magazine among some old monogram
sketches.
</p><p>
Unfortunately whoever cut out the article didn't leave any information to
identify the magazine, but we would place it in 1950 or 51 - one of the featured
models, Nancy Davis, married Ronald Reagan in the spring of 1952.
</p>
<p>
These gigantic monograms are on sweaters worn by Esther (Williams) Gage,
Nancy Davis, and Cyd (Charisse) Martin. The monograms are all made from beads.
</p>
<h2 align="center" class="red">The Sweater<br>
Gets Its Letter</h2></td></tr>
</table>
<table width="460" border="0" cellspacing="10" cellpadding="0">
<tr><td width="192"><img src="/special/assets/special1.jpg" width="192" height="196"></td><td width="262" valign="top"><p>
by Pamela Lindus</p>
<p>
<em><strong>Newest fashion in California is the casual cashmere dressed up
with custom-made monograms. Hollywood stars wear them with slacks, evening
skirts.
Quality is high, price low.</strong></em>
</p>
<p>
&lt;&lt; <strong>Esther
Williams Gage</strong> chose a bold three-letter monogram done in white satin bugle
beads, outlined in beads of a contrasting color. It costs about $35.
</p></td></tr>
</table>
<table width="460" border="0" cellspacing="10" cellpadding="0">
<tr><td width="192"><p>
<img src="/special/assets/special2.jpg" width="200" height="269"><br>
<strong>Nancy Davis</strong> selected a cardigan with her two-letter monogram embroidered
on it in pretend pearls and glittering gold thread. The price is about $35.
</p></td><td width="192">&nbsp;</td><td width="262" valign="top"><p>
<img src="/special/assets/special3.jpg" width="200" height="243"><br>
<strong>Cyd Charisse Martin</strong> decided on a slip-ove with more delicate letters done
in peral beads and gold thread, add a plain cardigan. Each about $18.
</p>
<p>
photographs by John Engstead
</p></td></tr>
</table>]]>
</content>
</entry>
<entry>
<title>Take a Letter</title>
<link rel="alternate" type="text/html" href="http://www.embroideryarts.com/inprint/archives/take_a_letter.html" />
<modified>2005-05-14T19:55:04Z</modified>
<issued>2005-05-14T19:50:05Z</issued>
<id>tag:www.embroideryarts.com,2005:/inprint/1.7</id>
<created>2005-05-14T19:50:05Z</created>
<summary type="text/plain">
&quot;Take
a Letter&quot; (excerpt) 
by Maggie Grey 
The World of Embroidery November 1999;
Volume 50 No 6, pp. 332-334

&quot;Owners
of sewing machines with an embroidery unit and the relevant computer program
will probably know that there are lots of web sites that offer the option
to download designs. Sometimes they are free, sometimes there is a small
charge. The World of Embroidery has made an arrangement with Intarsia Arts
http://www.embroideryarts.com), who specialise in monograms and lettering,
to offer a free letter and background to our readers. Note that this is available
from The World of Embroidery&apos;s web site only. Just visit the download page
and follow the instructions to download the letter and a background. Now
we can explore some of the creative aspects that these very special sewing
machines can offer....&quot;

to
read the compete text, 
click 
here.
</summary>
<author>
<name>Daniel Wiener</name>

<email>daniel@danielwiener.com</email>
</author>
<dc:subject>In Print</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.embroideryarts.com/inprint/">

<![CDATA[<p>
"Take
a Letter" (excerpt) <br>
by Maggie Grey <br>
<i>The World of Embroidery</i> November 1999;
Volume 50 No 6, pp. 332-334</p>
<p>
<img src="/inprint/images/smallvessel.jpg" width="115" height="76" align="left" hspace="7">"Owners
of sewing machines with an embroidery unit and the relevant computer program
will probably know that there are lots of web sites that offer the option
to download designs. Sometimes they are free, sometimes there is a small
charge. The World of Embroidery has made an arrangement with Intarsia Arts
http://www.embroideryarts.com), who specialise in monograms and lettering,
to offer a free letter and background to our readers. Note that this is available
from The World of Embroidery's web site only. Just visit the download page
and follow the instructions to download the letter and a background. Now
we can explore some of the creative aspects that these very special sewing
machines can offer...."
<p>
to
read the compete text, 
<a href="http://www.embroiderersguild.org.uk/worldofembroidery/99-6/grey.htm" taget="_blank">click 
here</a>.
</p>]]>
</content>
</entry>
<entry>
<title>Starting A Business3</title>
<link rel="alternate" type="text/html" href="http://www.embroideryarts.com/inprint/archives/starting_a_business3.html" />
<modified>2005-05-14T19:55:03Z</modified>
<issued>2005-05-14T19:50:00Z</issued>
<id>tag:www.embroideryarts.com,2005:/inprint/1.49</id>
<created>2005-05-14T19:50:00Z</created>
<summary type="text/plain"><![CDATA[&ldquo;Starting a Monogramming Business?&rdquo;
    (Part Three - Setting Up Shop) Although any monogramming business would love to be in a beautiful shop with great interior detailing, ample natural light for a warm and inviting environment, high visibility, lots of customer parking and low rent, not all will be able to find or afford the perfect setting - especially if you are just starting your business.]]></summary>
<author>
<name>Daniel Wiener</name>

<email>daniel@danielwiener.com</email>
</author>
<dc:subject>In Print</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.embroideryarts.com/inprint/">

<![CDATA[<p><strong>&ldquo;Starting a Monogramming Business?&rdquo;</strong></p>
    <p><em>(Part Three - Setting Up Shop) </em><a href="/resource/files/faq/starting_a_business1.html">(Read Part One)</a><a href="/resource/files/faq/starting_a_business2.html">(Read Part Two)</a> <br>
          <a href="http://www.embroideryarts.com/global/business/part3.pdf" class="headline1">download .pdf of Part Three </a></p>
    <p>Although any monogramming business would love to be in a beautiful shop with great interior detailing, ample natural light for a warm and inviting environment, high visibility, lots of customer parking and low rent, not all will be able to find or afford the perfect setting - especially if you are just starting your business.</p>
    <p>Some monogrammers run their businesses from their homes, either from necessity or convenience. If you anticipate that you can structure your business as strictly custom, without the need to deal directly with the consumer, then a home-based business may be the perfect situation for you. A good example would be a monogramming business that works for local linen shops - orders are processed by the shop, communicated to you, and then delivered to the shop when the order is finished.</p>
    <p>Even if you have a commercial embroidery machine - or two - a spare room or basement location can provide the basics that you will need.</p>
    <p><em>Workspace</em></p>
    <p>A few things to keep in mind when outfitting the space:</p>
    <blockquote>
      <p> * You will be spending alot of time in this space, so make sure that it has good lighting and ventilation. A nice view of a meadow or some palm trees out the window will go a long way to providing some relaxation, but isn&rsquo;t absolutely essential. Being able to see what you are doing IS essential.</p>
      <p> * In addition to a stand or sturdy table for your embroidery machine, you will need at least one work table or work surface. Make it as large as possible.</p>
      <p> * Cleanliness is essential for a monogramming shop, since the majority of your work will involve whites. Work tables should be easy to clean - a waterproof surface will be helpful and will extend the useful life of the work surface.</p>
      <p> * Although there are plenty of sources for ready-made tables, think carefully about the work surface and it&rsquo;s height off the floor. It&rsquo;s possible to spend your day sitting down while working, but your work pace will be slower than if you are standing up and able to move easily from place to place. Consider custom made work surfaces, or customizing purchased tables to get the height correct for standing up. You will notice more physical wear-and-tear if you have to bend over uncomfortably as you work.</p>
      <p> * You will need some amount of storage for your materials - thread, stabilizer, toppings, etc. Try to arrange this storage so that you can easily get to the things you use most, and don&rsquo;t have to move other things out of the way to get to them. Also, try to organize your supplies so that they are either just below or just above the height of your work surface. Lots of bending up-and-down takes its toll on your back.</p>
      <p> * You will also need a work surface for unfolding linens, and for refolding them after the monograms are applied. If you are extremely pressed for space you can use the same work surface for this process and also for cutting stabilizer, hooping, etc. but your workspace will be better organized and more efficient if you can devote separate work tables to different tasks.</p>
      <p> * Are you left or right handed ? Do you prefer to move in a clockwise or a counter-clockwise direction ? Try to set up your work areas so that you move from one to the next in the most comfortable way.</p>
      <p> * You will need an office space, or at least an office nook - a place for business computer, printer, filing cabinet, supplies catalogues, etc. Some monogrammers, even those who have ample workspace, like to organize everything in the same space, so they can be good multi-taskers. If you can manage it, consider a separate office, with a door that can be closed. If you have a commercial embroidery machine with auto-trimmers you can actually walk away from the machine occasionally to answer the phone.</p>
      <p> * Many monogrammers overlook lighting as a major consideration. Bright is always good, but over-bright isn&rsquo;t necessarily better. Don&rsquo;t underestimate the physical and psychological effects that lighting can have on your productivity. Many people react poorly to standard fluorescent lighting, which can be very tiring, and can also affect the way colors look. Some natural lighting is ideal, but if this is impossible then consider either natural balanced fluorescent lighting, or incandescent lighting that shines up and reflects off a white ceiling.</p>
    </blockquote>
    <p>Beyond the setup issues with your workroom, there are a few other things to consider.</p>
    <blockquote>
      <p> * Some communities have ordinances that prohibit businesses in residential structures or neighborhoods. Investigate the zoning laws with the local building department. Pay close attention to distinctions that may be made between businesses that have walk-in customers and parking issues, as compared to those that don&rsquo;t deal with this. If you are doing all of your work for outside sources and don&rsquo;t deal directly with the public you may have the equivalent of a home office. Home offices are quite common in the modern world.</p>
    </blockquote>
    <p>A monogramming shop is like a home office, and unlike one in some ways. Know what is permitted in your locale. We read a newspaper clipping several years ago about a home-based children&rsquo;s clothing company. The article began &ldquo;She didn&rsquo;t think twice about calling the Fire Department when she smelled gas. But as she stood in front of her home, she realized that her secret would be out as soon as the firefighters arrived.&rdquo;</p>
    <blockquote>
      <p> * Talk to someone knowledgeable about tax law before deciding to deduct a portion of your home mortgage or rent payments as a business expense. You may well be entitled to this deduction, but the IRS has some fairly specific criteria that must be met.</p>
      <p> * Talk to your residential insurance broker if your business is going to be home- based, and consider getting separate business insurance coverage whether you are home-based or not. This insurance can be arranged to cover office equipment, your embroidery machine, inventory, supplies, etc. </p>
    </blockquote>
    <p><em>Retail Space</em></p>
    <p>If you&rsquo;ve decided to set up your monogramming business in a separate facility, all of the considerations above still apply, but if you are going to have walk-in customers your workroom will be the &ldquo;back room&rdquo; and you will need to create a retail space in front.</p>
    <p>A retail shop can be as fancy and elaborate as you wish (and can afford) but no matter what it should include some basic features:</p>
    <blockquote>
      <p> * Your business will by nature include consultation with your customers about their monogramming needs. Although you can have these conversations at a retail sales counter, it would be a nice touch to have a consultation area with a table and several comfortable chairs. The table should be large enough to spread out some samples and catalogues for linens, etc. but also attractive enough that it will look inviting even when there is nothing on it. A separate consultation room might be a good idea if the space is large enough, but it can also be located in a spot in the main store space.</p>
      <p> * If you have a commercial embroidery machine, consider putting it in the front window, where it can easily be seen from the street. Although it may be a bit less convenient in this location it will certainly attract attention.</p>
      <p> * You will need to display samples. Consider how broad your product base will be - is it going to consist primarily of sheets and towels, or are you also going to stock tote bags, baby clothes, sweatshirts, etc. Whatever constitutes your main line of goods should be displayed as samples.</p>
      <p> * Since you will need to display samples, consider doing so by creating an attractive display of samples that are also for sale. For example, if you carry hand towels, do some monograms on those items in several popular single initials - B, F, M, S .. perhaps a few others. You customers can see samples of you work, and if they happen to be lucky enough to need that initial they can purchase the sample - if not, they can place a custom order with you for a different initial or a multiple-letter monogram. The &ldquo;stock&rdquo; versions can be priced so that they are a bit less than the custom version.</p>
      <p> * Have a catalogue of available monogramming styles, either as sewn samples or as a printed document. A sewn sample of at least one letter of the alphabet is a good idea so that the customer can see and feel a real monogram, but you should also have something that shows each letter of the alphabet in each style that you offer. People can be very particular about how certain letters look, and in any case it avoids surprises and misunderstandings if the customer can see exactly what they are getting.</p>
      <p> * How many monogramming styles do you want to offer? There is one school of though that says you should offer only a few basic styles because if you give people too many choices they will have a difficult time choosing. The opposite approach also has its supporters - offer as many options as possible so the customer knows that they have access to a wide variety of&nbsp; choices.</p>
    </blockquote>
    <p>Perhaps a compromise is the best option: organize the styles that you offer into categories that take stitch count into consideration - basic, complex, elaborate. Each category can fit within a different pricing structure.</p>
    <p>Embroideryarts offers a high-resolution printable catalogue of all of our styles. Our designs are easy to acquire, by download or by mail-order, so you could reasonably offer a great many styles even if you haven&rsquo;t yet purchased all of them. A customer order would be the occasion to purchase a style that you don&rsquo;t currently have in stock.</p>
    <p><em>How to Find Customers</em></p>
    <p>The most conventional way to let people know that your monogramming business exists is paid advertising in the local yellow pages, local newspaper, radio, TV, etc.</p>
    <p>There is nothing wrong with advertising, and you should certainly do as much paid advertising as you can afford and that you feel is bringing you results. However, consider some less expensive advertising ideas as well. For example:</p>
    <blockquote>
      <p> * Visit local linen shops and set up an appointment to speak with the owner about monogramming services. Bring sewn samples of your work. Discuss ways to provide the shop with a book of information about the styles that you offer. In this situation you will most likely be monogramming on items that the linen shop stocks, so be sure that you have a clearly defined policy about pricing and liability limits on customer-supplied goods (this issue was covered in previous installments of this article.)</p>
      <p> * Remember Laverne from &ldquo;Laverne &amp; Shirley&rdquo; ? A giant L on a cashmere sweater may not be your own personal style, but you should be able to come up with an alternative. The conventional wisdom in the general commercial embroidery industry applies to monogramming as well - always wear something monogrammed. It&rsquo;s a conversation starter.</p>
      <p> * Does your community have church auxiliaries, women&rsquo;s clubs, civic associations, etc? Do they hold fund-raisers? Try offering monogramming as a door-prize at their next event.</p>
      <p> * Every town has at least one real estate agency. Visit with the agency and offer to provide a &ldquo;Welcome&rdquo; gift to them for new home buyers. The gift could be a nice basket with fancy soap and a monogrammed hand towel. Offer this item to the agency at a very reasonable price, and don&rsquo;t forget to include your business card in the basket. It&rsquo;s a nice gesture to the new homeowner, costs a pittance compared to the 6% commission the agent made on the sale of the house, and can get you lots of monogramming prospects.</p>
    </blockquote>
    <p><em>Resources</em></p>
    <p>Every monogramming shop needs a supply of basic materials (thread, backings, toppings, etc.) as well as a supplier or two for linens/blanks - and don&rsquo;t forget about monogram designs.</p>
    <p>There are so many sources that we can&rsquo;t really list them all, but here are a few selected sources to get you started:</p>
    <p class="headline2">Thread, Embroidery Supplies</p>
    <p>        <a href="http://www.rnkdistributing.com/index.shtml">RNK Distributing</a><br>
        3939B Paper Mill Drive<br>
        Knoxville, TN 37909<br>
        (877) 271-0557 tollfree<br>
        (865) 330-0034</p>
    <p> <a href="http://www.allstitch.net/">ALLStitch LLC</a><br>
  3031 James Street<br>
  Baltimore, MD 21230<br>
  (410) 646-0382</p>
    <p class="headline2">Blanks, Linens</p>
    <p> <a href="http://www.wholesalelinenssupply.com/">WHOLESALE LINENS SUPPLY INC.</a><br>
  6231 Nagel 2 West<br>
  St. Louis MO 63109<br>
  (888) 291-8900 tollfree<br>
  (314) 352-5000</p>
    <p> <a href="http://www.allaboutblanks.com/">ALL ABOUT BLANKS</a><br>
  849 Manor Oak Lane<br>
  Buford, GA&nbsp; 30519<br>
  (866)425-2657 tollfree<br>
  (678) 714-2606</p>
    <p class="headline2">Commercial Embroidery/Monogramming Publications</p>
    <p> <a href="http://www.stitches.com">STITCHES MAGAZINE</a><br>
  5680 Greenwood Plaza, Ste. 100<br>
  Greenwood Village, CO 80111<br>
  (303) 741-2801</p>
    <p> <a href="http://www.embmag.com/">EMBROIDERY MONOGRAM BUSINESS</a><br>
  1115 Northmeadow Parkway<br>
  Roswell, GA 30076<br>
  (800)241-9034<br>
  (770)291-5534</p>
    <p class="headline2">Designs for Monogramming, Alignment Tools, Custom Monogram Digitizing</p>
    <p> <a href="http://www.embroideryarts.com">embroideryarts</a><br>
  17 Fourth Avenue<br>
  Nyack, NY 10960<br>
  (888) 238-1372<br>
  (845) 358-5546</p>    <p><em><a href="http://www.embroideryarts.com/global/business/part3.pdf" class="headline1">download .pdf of Part Three</a></em></p>]]>
</content>
</entry>
<entry>
<title>Starting A Business2</title>
<link rel="alternate" type="text/html" href="http://www.embroideryarts.com/inprint/archives/starting_a_business2.html" />
<modified>2005-05-14T19:55:04Z</modified>
<issued>2005-04-24T15:01:29Z</issued>
<id>tag:www.embroideryarts.com,2005:/inprint/1.45</id>
<created>2005-04-24T15:01:29Z</created>
<summary type="text/plain"><![CDATA[&ldquo;Starting a Monogramming Business?&rdquo;
(Part Two - Pricing)
While there are new embroidery businesses sprouting up every day that are started by people with no background in embroidery, many new monogramming businesses are the result of a hobby that turns into a business.]]></summary>
<author>
<name>Daniel Wiener</name>

<email>daniel@danielwiener.com</email>
</author>
<dc:subject>In Print</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.embroideryarts.com/inprint/">

<![CDATA[<p><strong>&ldquo;Starting a Monogramming Business?&rdquo;</strong></p>
<p><em>(Part Two - Pricing)<br>
      <a href="http://www.embroideryarts.com/global/business/part2.pdf" class="headline1">download .pdf of Part Two </a> </em></p>
<p>While there are new embroidery businesses sprouting up every day that are started by people with no background in embroidery, many new monogramming businesses are the result of a hobby that turns into a business.</p>
<p>Did you start out with an embroidery machine making gifts for friends?</p>
<p>As time went on, did you also do things for friends-of-friends, or next-door neighbors?</p>
<p>If you are regularly creating monogrammed linens or other specialties as a hobby, what is the difference between what you are doing and a monogramming business?</p>
<p>Quite simply, it&rsquo;s the moment when you determine that you will charge something for what you do. Once over that psychological hump, you&rsquo;re no longer a hobby monogrammer - you have a monogramming business. The next step is to make it successful.</p>
<p>One of the biggest hurdles to creating a successful business is determining what to charge for your services. This is one area where there can be a very different approach for a monogramming business than for a general embroidery business.</p>
<p><em>Pricing Models</em></p>
<p>In the commercial embroidery business in general, many shops rely on a time-honored model based on the number of stitches in the design - usually calculated in 1000 stitch increments.</p>
<p>This approach starts with analyzing the design to be embroidered, then charging so much per 1000 stitches. Adjustments are made for the number of embroidery machines in use - a factory setting with a 12-head commercial embroidery machine might charge $.70 per 1000 stitches or less, while a small shop with one single-head machine might charge $1.25 or more per 1000 stitches. Using this model, there is always an adjustment made for the quantity, on a sliding scale - the more pieces, the lower the cost per piece.</p>
<p>It can be very instructive to use this model, since it requires you to address the time factor involved in sewing a design, and the amount of time involved obviously has something to do with what you charge. </p>
<p>There is another model, based on a per/hour cost to run the embroidery machine. This model is also based on time. This per/hour cost is arrived at by analyzing all of the individual costs that go into operating your business, including such details as: </p>
<blockquote>
  <p>* Equipment purchase (which may include interest for borrowing money to purchase the machine.)</p>
  <p>* Materials (thread, stabilizer, toppings, etc.)</p>
  <p>* Rent</p>
  <p>* Utilities (electricity, heat)</p>
  <p>* Operator salary (including withholding taxes)</p>
  <p> * Workers compensation insurance for employees</p>
  <p>* Business insurance</p>
  <p>* Accounting Costs</p>
  <p>* Advertising</p>
  <p>* Misc. Expenses</p>
</blockquote>
<p>The more detail the better. All of these costs are totaled up on a monthly basis, then divided by the number of hours you intend to work within that time period. The result is a cost per hour for operating your business. Since the majority of small monogramming businesses have only one machine, this figure could also be thought of as the machine operating cost.</p>
<p>How many hours do you want to work each day, and how much money do you want to make? Don&rsquo;t be greedy, but also don&rsquo;t sell yourself short.</p>
<p>Let&rsquo;s suppose that you want to work an 8 hour day - like a regular job. In a regular job if you were paid by the hour, and worked 5 days a week, that&rsquo;s 40 hours. Working 50 weeks out of the year, you would be working 2000 hours. If you were being paid $20.00 per hour, your pre-tax income for the year would be $40,000.</p>
<p><em>Comparing the Two Models</em></p>
<p>In theory, these two approaches should produce the same cost for a given monogramming job.</p>
<p>In order to test these models, let&rsquo;s construct a simple comparison. We&rsquo;ll use a design with 5000 stitches - a common starting point within the embroidery industry.</p>
<p>A 5000 stitch design, calculated at $1.25 per thousand stitches, is $6.25 per item. The majority of shops that use this model also charge a setup fee - sometimes called a hooping charge. The assumption is that there is an investment of time for alignment, cutting stabilizer, hooping, etc. before you even turn on the machine. For the sake of our very general experiment, let&rsquo;s add a setup charge of&nbsp; $2.00, which brings the total charge per item to $8.25.</p>
<p>Now, for comparison, let&rsquo;s try the other approach.</p>
<p>Making a very casual guess on the results of your business cost analysis, imagine that it produced the conclusion that your hourly machine operating cost was $40 per hour. Although this may strike you as high, at this cost basis, working 8 hours a day, 50 weeks a year, your business income would be $ 80,000 - not an unreasonable target for annual sales for a small business.</p>
<p>Using the same 5000 stitch design, you will need to determine how long it will take to sew the design in order to apply that result to your hourly cost.</p>
<p>Coming up with this number may seem simple, but it&rsquo;s important to think about this carefully. The maximum speed that your machine can sew is not the best number to use. Some commercial machines can sew as fast as 1500 stitches per minute. However, this speed is too fast for small, detailed designs like monograms. Regardless of what the manufacturer says, you will not be running your machine this fast. High operating speeds create more wear on the machine, more operating noise and vibration, and can have an effect on the quality of the sewout. Higher speeds also increase thread breaks.</p>
<p>Tread breaks will completely change your calculations - and regardless of the quality of the digitized designs there will always be thread breaks. Also, even without any thread breaks your machine will not be operating at the maximum speed that you choose for the entire embroidery sequence if there are trims or color changes - the machine will slow down or stop for these tasks.</p>
<p>Taking all of these issues into consideration, and using a worst-case scenario, let&rsquo;s determine that the production speed will be 250 stitches per minute. That means that the 5000 stitch design will take 20 minutes to sew out, which is 1/3 of an hour. Dividing the $40 per hour cost by 3, the cost for this job is $13.33.</p>
<p>The per-1000 stitch model for this job, using these admittedly casual figures, is approximately 60% less than the per-hour model for the same project.</p>
<p>Which one is correct? The simple answer is &ldquo;neither one&rdquo;, but setting out to revise them will address some important issues.</p>
<p><em>Another Look at the Hourly Model</em></p>
<p>Starting with the per-hour calculation, simply changing the per-hour cost from $40 to $25 will get the two cost calculations to match. You may think that change is entirely justified because:</p>
<p>1. You are the operator, and don&rsquo;t need to pay yourself a salary.</p>
<p>Consider: If you aren&rsquo;t making any money, you don&rsquo;t have a business, you have a very time-consuming hobby. It&rsquo;s reasonable to assume that you may be willing to work for less than CEO salary levels while you get your business established, but you should always pay yourself something - or at least plan to in your pricing scheme.</p>
<p>2. You are operating your business from your home, and don&rsquo;t pay rent.</p>
<p>Consider: Do you always want to operate from the spare bedroom, or does your overall plan/fantasy include a nice monogram shop in it&rsquo;s own location? If you don&rsquo;t include some factor for rent (call it a savings account if you like) you&rsquo;ll never be able to afford a separate space.</p>
<p>3. The machine isn&rsquo;t actually running 8 hours a day.</p>
<p>Consider: The per-hour figure isn&rsquo;t really a per-hour machine cost, it&rsquo;s a per-hour cost for operating your business. The more business you have the busier you will be, but what happens when you aren&rsquo;t busy? Your costs don&rsquo;t stop. Try to keep in mind that unlike a business that sells a product, purchased from another source for a certain price, a monogramming business is a service.</p>
<p>4. The operating speed could easily be increased from 250 stitches per minute to something higher, thereby reducing the time and the job cost.</p>
<p>Consider: While 250 stitches per minute may well be slow for you, be careful raising this estimate too far without some basis for doing so. If you haven&rsquo;t been paying close attention to how long it takes to embroider a design, choose one with two or three colors and approximately 5000 stitches, and sew one or more samples. Time yourself.</p>
<p><em>Another Look at the Stitch Count Model</em></p>
<p>The per-1000 stitch model probably also needs some revision. For one thing, it doesn&rsquo;t take into consideration what other companies may be charging. Finding out what the competition is doing is always instructive, but use this information in an informed way.</p>
<p>The 1000 stitch model assumes that there are multiples required: 12 shirts with corporate logo, 48 hats, etc. It works best if the multiples are larger quantities, and if those quantities are relatively consistent from one job to the next.</p>
<p>Many corporate embroidery purchasers have the multi-head embroidery pricing structure already in their heads, either from previous orders or from having seen ads in airline magazines, etc. for embroidery jobs. Small shops will of necessity be more expensive, and most customers won&rsquo;t understand why.</p>
<p>A small shop with only one embroidery machine can&rsquo;t possibly compete with a larger shop on price alone. Anyone with one single-head embroidery machine (home or commercial) who has ever taken on a job for 200 logo golf shirts for a local restaurant or a church fund-raiser can describe the feeling of complete exhaustion at the end of a 12 hours day, coupled with the sinking feeling that not enough money was made.</p>
<p>While it is tempting to simply set your prices a little lower than the competition, we feel that this is absolutely the wrong concept. Typically, this approach results in the new low-price shop not making enough money and going out of&nbsp; business. </p>
<p>We also feel strongly that in starting a monogramming business, rather than a general embroidery business, you are embarking on a different path, and although it can be useful to consider the pricing structure of the mainstream logo embroidery businesses, it&rsquo;s important to realize how your business is different:</p>
<blockquote>
  <p>* Most of your jobs will be small quantity - one set of towels, one receiving blanket, etc.</p>
  <p>* Monogramming requires a special environment - an extremely clean shop and equipment are a major requirement, since most of your projects will be with whites. Many commercial shops can&rsquo;t meet this standard.</p>
  <p>* Larger embroidery shops don&rsquo;t want to do small jobs. They hate &ldquo;onsey-twosey&rdquo; projects because they make their money on larger quantities. As a small&nbsp; monogramming shop you aren&rsquo;t in competition with larger commercial embroiderers.</p>
  <p>* Things for the home are intrinsically more valuable than embroidered items for the workplace. Customers understand this, and are willing to pay more for high-quality results.</p>
  <p>* You can charge more for a &ldquo;specialty&rdquo; than you can for something that can be obtained from a wider variety of sources.</p>
</blockquote>
<p>You may want to consider reducing the cost per 1000 stitches at bit, charging a lower per-item setup fee, or reducing the setup cost on multiple items somewhat in order to get your prices down to a level that you are comfortable with. </p>
<p>If you carefully analyze your own situation you will be able to come up with a pricing structure that you have confidence in, and in the process you will also have a better understanding of what it costs to run your business.</p>
<p>If all of this seems too daunting, you might consider purchasing special software for pricing. Two examples:</p>
<blockquote>
  <p>&ldquo;Pricelist Professional for Embroidery&rdquo; </p>
  <p><a href="http://www.smrsoftware.com/">http://www.smrsoftware.com/</a></p>
  <p>&ldquo;E-Z Estimator&rdquo; </p>
  <p><a href="http://www.ezestimator.net/">http://www.ezestimator.net/</a></p>
</blockquote>
<p><em>Blanks</em></p>
<p>The preceding pricing discussion has only been about the cost of embroidery, and hasn&rsquo;t considered the item to be monogrammed, where it comes from, or what it might cost.</p>
<p>In monogramming as well as general embroidery, the items that you apply embroidery to are often called &ldquo;blanks.&rdquo; In order to operate a monogramming business you are most likely going to need a supply of monogram-friendly items.</p>
<p>It is typical to purchase these items at wholesale cost and then mark them up for retail sale. There is no exact science on how much to mark up the items, but you should always apply some mark-up - it&rsquo;s another income area for your business.</p>
<p>Some monogramming shops try to keep their markup low, reasoning that it allows them to keep their embroidery costs a little higher. Some shops take exactly the opposite approach.</p>
<p>No matter how you address this issue, try to consider not only your cost for the item itself, but also shipping costs, the time it takes to source the item to get the best quality at the best price, the cost to store your inventory, credit card interest payments, etc. If you take the same detailed approach to this issue as you take toward pricing the monogramming you will see that there is more involved than you might have realized at first.</p>
<p>What sorts of items should you carry? That depends on how specialized you want your shop to be. Unless you are going for a very narrow focus (monogramming for pets, or monogramming exclusively on hand-made purses) some good choices would be:</p>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; * Towel Sets (Bath Towel, Hand Towel, Washcloth)</p>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; * Shower Curtains</p>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; * Robes</p>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; * Baby Blankets and Receiving Blankets</p>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; * Bedding (Sheets, Duvet Covers)</p>
<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; * Tote Bags</p>
<p>All of these items can be successfully&nbsp; monogrammed regardless of the type of machine you have. This is a very brief list, and could easily be expanded.</p>
<p>How much to have on hand? If you have a limited budget and limited storage space, these factors will largely answer these questions. You can always order what you need as you go. Try to focus on basic colors - white is always in fashion - with other options as special order items.</p>
<p><em>Customer-Supplied Goods</em></p>
<p>Some monogrammers solve the issue of blanks by only monogramming on customer-supplied goods. Even if you provide your own blanks for monogramming you will certainly be asked if you will apply a monogram to a customer&rsquo;s dress shirt, jacket, towels, etc. </p>
<p>It is critical that you have a policy on items provided by your customers and that whatever that policy is you have thoroughly considered it. If you don&rsquo;t, and your answer to any question is ... &ldquo;Sure, we can do that&rdquo; ... you will develop a policy by trial-and-error.</p>
<p>Some things to consider:</p>
<blockquote>
  <p>* If part of your profit on a particular monogramming job will be expected to come from a mark-up on blanks that you purchase at a wholesale cost, you won&rsquo;t have the opportunity to add that mark-up on customer-supplied goods. Consider adding an additional fee to compensate, perhaps called a &ldquo;handling charge&rdquo; or something like that.</p>
  <p>* Although you won&rsquo;t be happy, you can usually replace a towel with a poorly aligned monogram or some other &ldquo;mistake&rdquo; with another one if you purchased it as a blank. How do you replace a customer-supplied item? Consider a &ldquo;risk assumed&rdquo; policy that says that you aren&rsquo;t responsible for mishaps if the customer supplies the goods, or at least limits your liability to a specified amount - a percentage of the total job cost for instance. One side benefit of a clearly defined policy is that it creates some incentive for the customer to purchase the blanks from you.</p>
  <p>* Messing up a relatively conventional pillowcase is one thing - the same problem on an irreplaceable family heirloom pillowcase is quite another matter. Unless you enjoy living dangerously - and charging accordingly - consider a policy that refuses jobs if the customer-supplied item is worth more than a specified amount.</p>
  <p>* Whatever you policy is, put it in writing. Have a sign in your shop that details the policy, and add the details to your Order Forms for the customer to sign and approve.</p>
</blockquote>
<p><em> <a href="http://www.embroideryarts.com/global/business/part2.pdf" class="headline1">download .pdf of Part Two </a></em></p>]]>
</content>
</entry>
<entry>
<title>Starting A Business1</title>
<link rel="alternate" type="text/html" href="http://www.embroideryarts.com/inprint/archives/starting_a_business1.html" />
<modified>2005-05-14T19:55:04Z</modified>
<issued>2005-04-23T14:41:46Z</issued>
<id>tag:www.embroideryarts.com,2005:/inprint/1.44</id>
<created>2005-04-23T14:41:46Z</created>
<summary type="text/plain"><![CDATA[&ldquo;Starting a Monogramming Business?&rdquo;(Part One - Equipment and Software)
Have you ever thought about starting your own monogramming business, and wondered how to begin? This is the first in a series of articles that we hope will be of assistance to anyone who is thinking about monogramming for fun - and profit.]]></summary>
<author>
<name>Daniel Wiener</name>

<email>daniel@danielwiener.com</email>
</author>
<dc:subject>In Print</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.embroideryarts.com/inprint/">

<![CDATA[<p><strong>&ldquo;Starting a Monogramming Business?&rdquo;</strong></p>
<p><em>(Part One - Equipment and Software)<br>
      <a href="http://www.embroideryarts.com/global/business/partone.pdf" class="headline1">download .pdf of Part One</a> </em></p>
<p>Have you ever thought about starting your own monogramming business, and wondered how to begin? This is the first in a series of articles that we hope will be of assistance to anyone who is thinking about monogramming for fun - and profit.</p>
<table width="100%"  border="0" cellpadding="0" cellspacing="0" bgcolor="#000000">
  <tr>
    <td><table width="100%"  border="0" align="center" cellpadding="3" cellspacing="1">
        <tr bgcolor="#FFFFFF">
          <td align="center"><img src="/global/business/innov-is_4000d_main.jpg" width="123" height="72"></td>
          <td align="center"><span class="letterheadlineorange">or</span></td>
          <td align="center"><img src="/global/business/swf_1501c.jpg" width="129" height="221"></td>
        </tr>
        <tr bgcolor="#FFFFFF">
          <td align="center"><p>Home Machine</p></td>
          <td align="center">&nbsp;</td>
          <td align="center"><p>Commercial Machine </p></td>
        </tr>
    </table></td>
  </tr>
</table>
<h1>Equipment</h1>
<p>Unless you are planning to create monograms done entirely by hand, and have the patience and skills to carry out this plan, you&rsquo;ll need a computerized embroidery machine.</p>
<p>Embroidery machines typically fall into two categories: home and commercial. Until a few years ago it was easy to tell the difference.</p>
<p>Home machines were small, lightweight, and relatively inexpensive. They were essentially sewing machines that had an embroidery module or attachment. They had a small sewing field - typically no larger than 4&rdquo; x 4&rdquo; and a slow sewing speed. </p>
<p>Commercial machines were large, heavy, and quite expensive. They had the ability to sew smaller designs and also large jacket-back designs up to 12&rdquo; x 14&rdquo;. Most were multi-needle, with the ability to preload up to 18 thread spools, and a mechanism to automatically trim thread at the end of one color and move on to the next color in the design without intervention from the operator.</p>
<p>Recently, machines in both categories have undergone a design and marketing revolution. Home machines have added more features with larger embroidery fields and higher prices.</p>
<p>Commercial machines have gotten smaller, lighter, and less expensive. Purchase prices have converged at a midpoint - price alone is no longer the determining factor in a machine purchase.</p>
<p>The type of embroidery business you want to start may help determine the type of equipment you need. For example, if you want to embroider on pre-constructed baseball caps you will definitely need a machine that comes with a rotating cap frame attachment. If you want your business to specialize in large multi-colored designs on the backs of sports jackets then a machine with a very large sewing field and automatic thread trimmers is probably a must.</p>
<p>These two examples describe the embroidery business that you may have seen in a mall or a small shopping center or storefront in your area.&nbsp; If this isn&rsquo;t the type of business that you imagine then you should consider equipment from a different perspective.</p>
<p>If you&rsquo;re interested in a monogramming business - as opposed to a sports logo and golf shirt business, consider machines from a variety of perspectives:</p>
<blockquote>
  <p>* Although you may be lucky enough to get an account providing monogrammed linen for very wealthy and large families, most monogramming orders will be small quantity - a few towels, or a set of linens for a bride.</p>
  <p>* Despite a growing revival of interest in very large monograms for chair backs or shower curtains, the typical monogramming order will require fairly small designs and a fairly small hoop size.</p>
  <p>* There is a huge tradition for single color, white-on-white or tone-on-tone monograms. Home machines don&rsquo;t have multiple automatic thread changers, but designs of this type don&rsquo;t require them.</p>
  <p>* Monograms on towels or linens are double-sided - they have a front side, but the back side is regularly seen, unlike a baseball cap. If you do tone-on-tone monogramming it will be extremely useful to use a bobbin thread that is the same color as the top thread. This is easy on a home machine, where winding your own bobbin is a typical part of the process. Commercial machines don&rsquo;t have built-in bobbin winders, since the majority of&nbsp; commercial embroidery machines use pre-wound bobbins (white or black thread).</p>
  <p>* A commercial embroidery machine can sew at up to 1500 stitches a minute, and this feature is quite impressive when seen at trade shows. However, in practice the faster the machine goes the more vibration and noise it creates, and thread breaks increase. 600 stitches per minute is a more practical maximum speed, and for fine work you may want to slow down even more. A home machine can match this speed.</p>
  <p>* Most embroiderers who have had experience with both home and commercial machines will admit that it is significantly faster and easier to rethread a home machine.</p>
  <p>* Unless you plan to purchase several embroidery machines, you are embroidering your jobs one item at a time whether you are using a home or commercial machine.</p>
  <p>* Commercial embroidery machines cannot be easily used to sew a hem or make a buttonhole - they are embroidery-only. If your monogramming business also involves making items to sell - not just purchasing pre-constructed blanks - you will still need a&nbsp; good sewing machine.</p>
  <p>* Durability may be an issue with a home machine, since they are not intended to be used in a factory environment. Many newer machines have stitch counters - like an odometer in a car - that allow a technician to see how heavily a machine has been used within a period of time. </p>
  <p>* If you intend to open a storefront business, or even one in your home that potential customers can visit,&nbsp; a commercial machine is more impressive and industrial looking than a small home machine.</p>
</blockquote>
<h1><a href="http://www.embroideryarts.com/link/index.html">Where to find equipment </a></h1>
<p>It&rsquo;s useful to do research online when considering embroidery machines. Our Links section has a link to the websites of both Commercial and Home machine manufacturers.</p>
<p><a href="http://www.embroideryarts.com/link/index.html">http://www.embroideryarts.com/link/index.html</a></p>
<p>However, there is really no substitute for seeing a machine in action, and talking to a sales representative about different models, their features, and their costs.</p>
<p>The commercial embroidery industry presents trade shows for these machines as well as software options.</p>
<p>There are other shows that may be more useful to someone contemplating a monogramming business than mainstream commercial embroidery shows. Traditionally thought of as &ldquo;home&rdquo; or &ldquo;hobby&rdquo; trade shows, most shows of this description now include exhibitors showing commercial embroidery machines along with those that feature &ldquo;home&rdquo; machines. If you are fortunate enough to live near a well-organized show, make plans to attend. However, if there isn&rsquo;t one in your area, or if you have to wait a year to attend something close by, consider traveling to one - if you are shopping for equipment you will be making a significant investment - it&rsquo;s worth some effort to be confident in your choices.</p>
<p>If you have already purchased a home embroidery machine for a sewing hobby and are considering starting a monogramming business, do you need to go out and buy a different machine?</p>
<p>We are asked this question regularly, and feel that the most honest answer we can offer is .. in most cases, no. Starting a small business that will be successful has a lot to do with creating a workable business plan. If your new business starts out with significant debt it will be at more risk for failure.</p>
<p>If your business becomes successful and you have more work than your home machine can produce then you will have a good reason to consider a commercial machine at that point. This is the natural evolution of many successful small embroidery businesses. Most monogrammers whose business grows this way opt to keep their home machines - for sewing samples or creating special displays, etc.</p>
<h1>Software</h1>
<p>Embroidery software programs are an essential part of starting a monogramming business. As with embroidery machines, there are too many options.</p>
<p>We feel strongly that most startup monogramming businesses can easily get along without purchasing digitizing software. Aside from the expense, don&rsquo;t underestimate the learning curve that is associated with mastering any software program. Beyond the technicalities of the program itself, successful digitizing depends on some background in embroidery with professionally digitized designs - the more monogramming experience you have, the more likely it will be that you can create good designs yourself.</p>
<p>Even if you already have an embroidery background from a monogramming hobby, you may still want to hold off before purchasing digitizing software. Why? Have you ever heard the expression &ldquo; there are only so many hours in the day &rdquo;? Unless you have help in your small monogramming business you will be hard-pressed to find the time to digitize designs, write orders, sew samples, order supplies, answer the telephone, be relaxed with customers and answer their questions, produce top quality monogrammed items, eat dinner, sleep, and have some time left over once in awhile to just stare off into the distance.. or whatever else you&rsquo;d like to do for recreation.</p>
<p>Looked at from the opposite perspective, can you get along with just the machine (home or commercial) and no software at all?</p>
<p>No. There are a few things that will be essential.</p>
<p>There are software programs on the market that allow you to manipulate embroidery fonts into a variety of shapes, add borders, etc. These programs are fairly basic in the styles they offer, and must rely on a minimum of underlay in the letters themselves since they have to be squished and stretched into so many different shapes and configurations. These programs (e.g. Monogram Wizard, Magnificent Monograms, etc.) may be quite useful to you for simple and relatively small monograms.</p>
<p>Many of our customers own one of these programs and still purchase designs from us because of the variety, digitizing quality, and historical accuracy of what we offer.</p>
<p>We provide an individual design for each letter of the alphabet. There are two common tasks that you will need embroidery software to accomplish:</p>
<p>1. Merging or combining designs together. This process makes it easy to create two and three-letter monograms, with complete control over the spacing and placement of each letter.</p>
<p>2. Resizing. A program that allows you to change the size of the design - and the density and the number of stitches in the design - is invaluable. Whether you are resizing individual letters or a complete monogram, a resizing program is essential in a monogramming business. One good example among many - it&rsquo;s common practice for a monogram done on a hand towel to be a bit smaller than the same monogram done on a matching bath towel. With a resizing program you can create the bath towel version, then resize the monogram slightly smaller for the hand towel.</p>
<p>There are at least a dozen stand-along merge and resizing programs on the market, for example - Embird, Smartsizer, Dakota Sizer, Melco Sizer, BuzzSize, etc.</p>
<p>Some embroidery machines allow merging of designs and a limited range of resizing capability on the machine itself. Despite these features, our customers tell us that they prefer to accomplish these tasks with a program on their computer because they have more confidence in the results if they can see them on a larger conventional computer screen.</p>
<p>If you are intent on purchasing digitizing and editing software for your monogramming business, be sure that the software includes merging and resizing capability - almost all do.</p>
<p>One last thought about equipment and embroidery software - you may be able to get a package deal if you get everything from the same vendor, but there is no technical requirement that everything come from the same source. So long as you can save designs in a format that your machine can read, the various parts can come from different manufacturers.</p>
<p><em> <a href="http://www.embroideryarts.com/global/business/partone.pdf" class="headline1">download .pdf of Part One</a></em></p>
]]>
</content>
</entry>
<entry>
<title>Personal Touches</title>
<link rel="alternate" type="text/html" href="http://www.embroideryarts.com/inprint/archives/personal_touches.html" />
<modified>2005-05-14T19:55:04Z</modified>
<issued>2004-01-07T00:36:54Z</issued>
<id>tag:www.embroideryarts.com,2004:/inprint/1.4</id>
<created>2004-01-07T00:36:54Z</created>
<summary type="text/plain"> 
by Jill Keller
Stitches Magazine April, 1999; Volume 13 No 5, pp. 78-92

Monograms 
are coming back with a vengance. They never really went away, they just moved 
indoors. The monogrammed sweaters and shirts of the early 80s have given way to 
personalized linens, towels, furniture and more in the 90s. People are decorating 
their homes with pride and are searching for interesting, fresh monograms that 
reflect their individuality and spirit. For home-furnishing retailers, embroiderers 
and monogrammers, it&apos;s an exciting opportunity to reach beyond the norm 
in search of new, creative ideas.</summary>
<author>
<name>Daniel Wiener</name>

<email>daniel@danielwiener.com</email>
</author>
<dc:subject>In Print</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.embroideryarts.com/inprint/">

<![CDATA[<p> 
by Jill Keller<br>
<i>Stitches Magazine</i> April, 1999; Volume 13 No 5, pp. 78-92
<p>
<img src="/inprint/images/nouveau_print.gif" width="144" height="65" align="left" hspace="7">Monograms 
are coming back with a vengance. They never really went away, they just moved 
indoors. The monogrammed sweaters and shirts of the early 80s have given way to 
personalized linens, towels, furniture and more in the 90s. People are decorating 
their homes with pride and are searching for interesting, fresh monograms that 
reflect their individuality and spirit. For home-furnishing retailers, embroiderers 
and monogrammers, it's an exciting opportunity to reach beyond the norm 
in search of new, creative ideas.
<p><b>Growing Trends<br>
</b>The Company Store, 
a mail-order, home-furnishings retailer based in LaCrosse, Wis., received 11,000 
more monogramming orders in 1998 than in 1997, and designers promise the trend 
will continue. "It's never gone out of style with the upper class" says 
Ernie Smith of Penn &amp; Fletcher Inc., New York, "but it goes in and out with 
the middle class. Right now, people are looking kindly on monograms. Monograms 
are considered smart."</p>
<p>While monograms could always 
be found on bedding, linen and towels, people are now monogramming everything 
in sight - bed covers, slip-covered chairs and chair backs. Sharon Gonyier, a 
14-year veteran of The Company Store's custom department, notes that people 
who like fine bed linens or decorate their bedrooms to the fullest tend to monogram 
more than people just starting out with their first home. "If they're familiar 
with our product and familiar with our quality, they often choose mnograms as 
well."</p>
<p>"People have seen towels 
done in mass markets," says Smith. "Now they want something a richer, a little 
fuller and a little nicer than the run-of-the-mill product"</p>
<p>That's one reason 
why Richards Jarden, owner of Intarsia Arts, Nyack, N.Y., thinks monogramming 
is making such an impression on home furnishings. "People associate monograms 
with expensive products," he says. "Good monograms attract a different audience 
- a more affluent, stylish crowd able to spend money. Today, though, monograms 
are appealing to everyone."</p>
<p>This trend's popularity 
is in part due to today's take-a-number world. Consumers are reasserting 
themselves and this individuality is spilling over into their homes. "People are 
taking pride in themselves again, and they're taking pride in their names," 
says Smith. "Unlike the 60s and 70s, when it wasn't cool to be cocky, people 
now want to display monograms as a mark of pride."</p>
<p>Charlotte Morrill, owner 
of CRM &amp; ME, Southwest Harbor, Maine, claims multiple marriages also add to 
the monogram's atttraction. "A second wife comes into a home and wants 
her name throughout the house." says Morrill. "In a sense, shes marking her territory." 
Morrill also says people are "tired of seeing the same kind of things in stores" 
and personalization makes home products distinctive and fun.</p>
<p><b>A Step Back in Time<br>
</b>Monograms on home 
furnishings provide people with a sense of self that's hard to find in today's 
computerized world. To recapture their ideals, people are reaching back to Victorian 
times when monograms symbolized class. "People identify something positive and 
glowing with the Victorian era," says Jarden. "The name is a buzz-word of sorts." 
As proof, Intarsia's current best-selling product is the Victorian Monogram Set 
1.</p>
<p>Family crests, which were 
popular for the middle class at the turn of the century, are also making their 
way back into the monogram style of the 90s. "People want monograms that look 
like old Victorian crests," says Smith. "They want the same experience people 
had back then today in modern times."</p>
<p>The tradition's 
holding, but the ettiquette of monogramming has changed. People want to decorate 
their homes with a degree of finesse and originality, so monogrammers need to 
be prepared to be creative with the customer, instead of relying on basic patterns. 
"Monogrammers once relied on the artistry of stitches and artists," says Smith. 
"Then computers came along. At first, they were terrific because everything was 
identical. Now, though, people want unique, unusual, new ideas instead of the 
same old boring sets."</p>
<p>To answer this call, designers 
are reaching beyond computerized monogram sets to the printing industry, where 
monogrammed stationery has enjoyed consistent popularity. "Customers want the 
beautiful monograms they see on silver, china and stationery," says Smith. "It's 
what embroiderers aspire to."</p>
<p>Smith sought out John Poppin, 
owner of Calligraphix, Rolling Meadows, Ill., in hopes of translating these monograms 
to embroidery for home furnishings. Poppin, working with Morrill and her designs, 
created a series of computerized monograms for the stationery industry, whose 
monograms were limited because of engraving, hot stamping and embossing. His software 
enables these monograms to be fully scaleable.</p>
<p>"The stationery and embroidery 
industries are very similar," says Morrill. "There's more and more of a 
demand to cross the two. People want a monogram that works for their stationery, 
their linen and even their glassware." Translating Calligraphix to embroidery 
has met limited success so far. "We've found that we need to work with 
the basic design of the monograms because they look good on paper but the stitch 
count needs work," says Poppin. "We're in the process of adding features 
to make it more useable for embroiderers."</p>
<p>When that happens, probably 
in the next two to three years, the popularity of monogrammed home furnishings 
will rise even more. "Customers want a hand in the design," says Smith. "Caligraphix 
enables customers to choose their own design, and it eliminates long sales meetings 
for the monogrammer. This is the answer for those of us who service monogramming 
needs - we need it."</p>
<p>"Retailers are wanting 
more monogram variety, but they don't have the resources," says Morrill. 
" The current monogramming trend is for the home. With good monograms available, 
that trend will continue to rise."</p>
<p><b>Dress it Up</b></p>
<p>To make unique, high-quality 
monograms available to everyone, Smith suggests monogrammers display "run-of-the-mill" 
pieces next to the same pieces with enhancements. "Put more padding under the 
letters; make the letters nicer - anything to bring pedestrian monogramming back 
to an art," he says.</p>
<p>Some monogrammers are working 
on expanding color choices for their customers in an effort to offer unique, individualized 
monograms. Gonyier notes that customers opt for discreet monograms for master 
bedrooms and baths, in particular, because "the tone-on-tone monogram makes a 
statement of elegance." The Company Store is working to achieve a range of color 
choices to accomodate the various looks throughout a house. "Kids' rooms 
tend to be brighter. but kitchen and bathroom linens vary with each customer," 
says Gonyier. They offer three different tones in each category to broaden their 
monogram choices.</p>
<p>Jarden has also found that 
customers tend to choose muted colors and admits that the traditional monogram 
looks better in earth tones. Intarsia also offers patterned open fill letters 
with applique that employs up to seven colors. The letters are available in large 
or small sizes and feature interior stitching directly influenced by handwork 
designs of the 19th century. The stitches appear to be done by needle and thread.</p>
<p>Another option for diversity 
is monogram placement. Look inside any home catalogue and you'll see monograms 
everywhere: Top, center, bottom, corners. "What matters is that the customer's 
monogram is displayed," saus Jarden. "Where it's displayed is personal 
preference."</p>
<p><b>The Name Game</b></p>
<p>People are inventing new 
ways of interpreting their names. The way men and women announce themselves in 
a married relationship has changed in the last 30 years, and the traditional monogram 
style doesn't always work in the married home. Women don't always 
take their husband's name, and many who do choose to hyphenate it with 
their maiden name. The trick, says Smith, is creating a monogram "that reflects 
the way people use their name in daily life." To do so, the large letter flanked 
by two smaller letters has largely been cast aside in favor of single initials, 
multiple initials or full names.</p>
<p>Gonyier says names are 
particularly popular on children's comforters and bath sheets, but her 
customers tend to choose initials on less personal items like hand towels and 
adult linens. Even pets are sleeping on monogrammed beds - The Company Store brought 
back monogrammed dog beds in 1998 to a successful reception. "Married couples 
don't necessarily rush to have kids anymore," Gonyier says. "They treat 
their pets as if they were their children."</p>
<p>"All the rules are breaking 
down," says Morrill. She notes some married couples opt to flank their last initial 
with the first initial of each spouse in a combined monogram; others use 4-letter 
monograms to indicate either hyphenated or separate last names.</p>
<p><b>Home Sweet Home</b></p>
<p>The sky's the limit 
when monogramming home furnishings, and it looks like the only cap on this trend 
is imagination. "the need is there," says Morrill. "People want new and interesting 
things in their homes." Jarden believes monogramming is an art form people will 
continue to appreciate in their homes, "It's not just plopping three letters," 
says Jarden. "The true monogram is a specialty."</p>
<p>And in the home, special 
is what counts. "people love their names and people love their homes," says Smith. 
"It's only natural to see the two combined."</p>]]>
</content>
</entry>
<entry>
<title><![CDATA[Monograms &amp; More]]></title>
<link rel="alternate" type="text/html" href="http://www.embroideryarts.com/inprint/archives/monograms_more.html" />
<modified>2005-05-14T19:55:04Z</modified>
<issued>2004-01-06T01:02:25Z</issued>
<id>tag:www.embroideryarts.com,2004:/inprint/1.5</id>
<created>2004-01-06T01:02:25Z</created>
<summary type="text/plain"> 
A Brief and Selective History of Monograms&apos;
by Richards Jarden
Stitches Magazine February, 2000; Volume 14 No 2, pp. 68-74

(a slightly longer version)
Although monograms sometimes include symbols and purely decorative elements, they almost always involve letters. It is impossible to consider monograms from a historical perspective without first considering the history of letters.</summary>
<author>
<name>Daniel Wiener</name>

<email>daniel@danielwiener.com</email>
</author>
<dc:subject>In Print</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.embroideryarts.com/inprint/">

<![CDATA[<p>A Brief and Selective History of Monograms'<br>by Richards Jarden<br><i>Stitches Magazine</i> February, 2000; Volume 14 No 2, pp. 68-74<br>(a slightly longer version)<p><i>&quot;'Of course you know your ABC?,' said the Red Queen.</i><p><i>'To be sure I do,' said Alice.</i></p><p><i>'So do I,' the White Queen whispered. 'We'll often say it over together, dear. And I'll tell you a secret - I can read words of one letter! Isn't</i> that <i>grand? However, don't be discouraged. You'll come to it in time.&quot;</i></p><p>from Lewis Carroll,<i> Through the Looking Glass</i></p><p>Although monograms sometimes include symbols and purely decorative elements, they almost always involve letters. It is impossible to consider monograms from a historical perspective without first considering the history of letters.</p><p><b>An Overview of the History of Lettering<br></b>Letter styles are really just that: stylizations of forms that have developed gradually throughout the past 6,000 years. Although letters do not alter in meaning, their forms have gone through great alteration, and modern western history contains thousands of examples of different styles for representing the same letter.</p><p>Although the Greeks created the first true alphabet, the Roman alphabet, probably originating in the 7th century BC, was better organized and is the basis for the modern western alphabet. The earliest know example of Roman writing is from about 600 BC, with the lines alternating left-to-right, then right-to-left, effectively doubling the number of letters, since each letter could face either left or right, depending on the direction of the line.</p><p>Only in the 1st century BC did lettering attain a sense of style and Roman capital letters were used to great effect in inscriptions on architectural stonework. These were the letters that decorated the monuments, visible to passers-by in later centuries, and influential to Renaissance designers, who used them as models for letter style development during their own time.</p><p>Roman letterforms have been called their greatest original artistic achievement. Two-thirds of Greek letter signs were rigid and angular, while only slightly more than half of the Roman capital letters were straight-lined, the severity of the straight letters complimenting the rounded forms of the others. The use of the finishing stroke (or serif) on vertical elements gave the lettering a distinctive regularity and a strong base line.</p><p>New styles developed naturally. The Rustic style (named by an 18th-century scholar who considered it somewhat primitive), was more fluid in nature and easier to write rapidly. The late 3rd century saw the development of the Uncial style (also named in the 18th century), even more rounded in form. The Uncial script, especially common in early copies of the Bible, may have been intentionally different from Roman styles, which was considered pagan by scribes of the time.</p><p>The Roman alphabet was reintroduced to Britain by Christian missionaries in the 4th and 5th centuries. In continental Europe, writing at the time was unconventional, often very complicated and stylized, and generally illegible today. Manuscripts were often written as one continuous stream of characters, either because it was considered that intervals marred the beauty of the line, or because it required more physical effort on the part of the scribe to lift the pen from the paper.</p><p>During the 7th and 8th centuries, the drawing of ornate and decorative letters became well established. Lettering became a starting point for all kinds of other artistic expression and letters began to be approached as forms of representational drawing, frames for other illustrations, often very ornate in nature. While eastern cultures have always considered writing to be a form of drawing, this tradition was only approached in the west during the Middle Ages, when artistic expression took precedence over legibility.</p><p>With the reign of Charlemagne (768-814) some order returned to lettering styles and small, somewhat rounded letters prevailed. Following a royal decree, writing improved and the use of a lettering model was developed by the emperor's counselor, the Englishman, Alcuin of York. Known as the Carolingian style, it became a unifying element in Charlemagne's Holy Roman Empire.</p><p>The Carolingian style flourished until the 12th century, when it was effectively replaced by the Gothic, or black letter styles ("black letter&quot; referring to the density of the letter forms, which, grouped together as text, made the page appear quite dark.) This form evolved gradually and by the 13th century had developed into the full black, or Old English letter. Gothic and Old English capital letters were often large and elaborate.</p><p>An increasingly larger segment of the population could read and the audience for written work, both scholarly and secular, continued to grow.</p><p>The mid-15th century brought the invention of printed books, including the Gutenberg Bible, a development that was not universally applauded. In his book, <i>In Praise of Scribes</i>, the abbot Johannes Trithemius lauded writing over printing, which he felt encouraged monastic scribes to practice diligence, keep busy, and was a better method of learning the scriptures being written. Ironically, his book was printed.</p><p>During the 15th and 16th centuries, designers of mechanical type no longer tried to imitate the look of manuscripts and their work took on more regular forms. In Italy, which quickly became a center of influence, more angular Roman letters were "reinvented&quot; and lent themselves to more rigid cast metal forms. Several additional letters, including J, U (previously considered interchangeable with V), and W found their way into common usage.</p><p>Many of the best artistic talents of the day turned their attention to designing alphabets, based on balance of dimension and geometric formulas. Albrecht Durer is perhaps the best known. The italic type style was introduced during this period by Aldus Manutius and other Old Style Roman typefaces, often with a less mechanical feel, were introduced by typecutters such as Christophe Plantin and Claude Garamond.</p><p>Toward the end of the 18th century, new styles were introduced by the English printer John Baskerville, featuring greater contrast of line widths, thinner serifs, and a lighter feel. These styles were met with early criticism and many claimed they were difficult to read and even caused blindness. In a letter to Baskerville, Benjamin Franklin reported that he had tested one critic by referring to a more established style as a "Baskerville&quot; sample, at which the critic damned it as much inferior, though it was the same style he had praised when it was correctly labeled.</p><p>Within a few years, another style developed, referred to as Modern. It was distinguished by great contrast between thick and thin strokes, straight, very thin serifs, and narrower, more vertical letters. Two representative typefaces are Didot and Bodoni, named after their respective designers.</p><p>Styles changed again in the 19th century, a great era of decoration and advertising. Posters and placards replaced books as the printer's major product, with many exaggerated styles appearing as display typefaces. These unusual styles included letter forms composed of intertwined figures, and letters composed of shrubbery of all kinds. It was also common for multiple type styles to be combined in the same presentation. The Arts and Crafts movement, particularly as embodied in William Morris, reintroduced many older styles, developed new ones influenced by traditional typography, and emphasized a graceful approach and dedication to high quality.</p><p>The 20th century has witnessed the revival of many traditional styles and the development of many new ones. A major type-style development of the first half of the century was the <i>sans serif </i>design - sleek, functional, modern, dropping what were considered extraneous features. The second half of the century has also seen the introduction of many variations on the same style (Light, Normal, Bold, etc.) With the introduction of computer-generated and computer-distorted styles, letters can now be manipulated in infinite variations.</p><p><b>Monograms in the Decorative and Applied Arts<br></b>Although embroiderers may be particularly interested in examples produced with needle and thread, and more recently, by machine, there are many other related examples that can provide inspiration for producing beautiful and imaginative monograms.</p><p>For centuries artists have often marked their prints with an identifying monogram, which functioned instead of, or in some cases in addition to, a signature. The monogram might be incorporated into the design itself or was sometimes added later as a separate stamp. The publisher of the print and the printer also might add a monogram of their own as a means of identifying their role in the final work. These marks were usually creative variations on initials.</p><table border=0 cellpadding=5 cellspacing=0>
<tr valign=top><td valign=top><img src="/inprint/history/durer.jpg" width=225 height=135></td><td valign=top><span class="nolineheight">Albrecht Durer is a prime example of an artist who took control of all available mediums, including typography, to extend his creative reach. The monogram from his <i>Betrayal of Christ</i> (1508; Fig. 1) is a well-known example and had a great influence on other artists.</span><br>
<br>
<span class="little">Fig 1. Albrecht Durer, Betrayal of Christ (from the engraved Passion series), 1508, engraving (detail). Collection Spencer Museum of Art, University of Kansas.</span></td></tr>
</table>
<table border="0" cellpadding="5" cellspacing="0">
<tr valign="top"><td><img src="/inprint/history/buhot.jpg" width="175" height="141" hspace="0" vspace="0">
</td><td align="left">
<span class="nolineheight">Felix Buhot's stamped monogram incorporates his initials and an owl. The
example reproduced here is from his <i>Japonisme</i> series of 1888 (Fig.
2).</span>

<br>
<br>
<span class="little">Fig 2. Felix Buhot, Genie Bronze/Bronze Spirit (from Japonisme, ten etchings
on Chinese paper), 1885, etching (detail). Collection Spencer Museum of Art,
University of Kansas.</span>
</td></tr>
</table>
<p>The practice of marking ceramics as a guide to their manufacture began in Roman times, but it was not until the16th century in Europe that fully-developed marking appeared, in part because the soft paste material of porcelain and glazing techniques lent themselves to greater detail.</p><p>Since the late 19th century, these marks and monograms have been extensively documented by collectors; cataloguing carefully considers the individual monogram's decorative effect, but also functions as an aid to distinguishing fakes and forgeries from the real thing. The same technique, utilizing a stamp, was used on silver.
</p>
<p>
<b>Monograms
and Ciphers </b>
</p>
<table border="0" cellpadding="5" cellspacing="0">
<tr valign="top"><td valign="top"><img src="/inprint/history/slipper.jpg" width="200" height="205"></td><td valign="top"><span class="nolineheight">The
decorative combination of letters known as monograms and ciphers are often
interchanged to a point where the distinction between the two may have disappeared
in all but scholarly circles. Strictly speaking, a monogram is the combination
of two or more letters in such a way that one letter forms part of another
and the overall design cannot easily be separated (Fig. 3). A cipher is the
placement of two or more letters, overlapping or not, with the parts of each
letter remaining distinct from one another (Fig 4.).<br>
<br>
</span><span class="little">Fig 3. Slipper Monogram, metalic thread. By kind
permission of M Hand &amp; Company,
Ltd., London W1R 3HQ.<br>
<a href="http://www.handembroidery.com" target="_blank">Website</a>
</span>
</td></tr>
</table>
<table border="0" cellpadding="5" cellspacing="0">
<tr valign="top"><td><img src="/inprint/history/slip1.jpg" width="300" height="218"></td></tr>
<tr valign="top"><td class="little">Fig 4. Slipper Monogram, metalic thread.
By kind permission
of M Hand &amp; Company, Ltd., London W1R 3HQ. <a href="http://www.handembroidery.com" target="_blank">Website</a></td></tr>
</table>
<p>
<b>Monogram Styles</b>
</p>
<table width="440" border="0" cellpadding="5" cellspacing="0">
<tr valign="top"><td align="center"><p>&nbsp;
</p>
<img src="/inprint/history/mono1.gif" width="73" height="185"><br>
<span class="little">Fig 5. M.E.F. (cipher), from Frederic Helmer, &quot;Unique
Monograms,&quot; Harper's Bazaar, September 1908.<br>
<br>
</span><img src="/inprint/history/mono2.gif" width="185" height="159"><br>
<span class="little">Fig 6. M.W., from Frederic Helmer, &quot;Unique Monograms&quot;,
Harper's Bazaar, September 1908. </span></td><td><span class="nolineheight">The
popularity of monograms and styles associated with them for a wide variety
of applications has come into its own in the 20th century. An overview of
articles appearing in the American popular press lends insight to the shifts
of style associated with monograms. </span><br>
<br>
<span class="nolineheight">Perhaps under the influence of a fashion for oriental
themes and philosphies that grew in the late 19th century, monogrammming
style at the beginning of the 20th century was often very individualistic
and artistic in nature. The Japanese <i>mon</i>, or descriptive family symbol,
derived largely from nature, had considerable influence.</span><br>
<br>
<span class="nolineheight">Two excellent examples of the adaptation of letters
used to create highly
individual monograms appeared in the article "Unique Monograms&quot; by Frederic
Helmer in the September 1908 issue of <i>Harper's Bazaar</i> (Figs. 5 and
6). </span><br>
<br>
<span class="nolineheight">Magazine articles on monogramming were regularly
published from the turn of the century through the outbreak of World War
I, but disappeared until the mid-1930s. By then the style had changed considerably.
Julia Coburn,
in "Make Your Own Monograms&quot; (<i>Ladies' Home Journal</i>, May 1935),
indicates that "... if you wish to be in fashion today, the design of your
monogram must be in streamline simplicity. And---Gothic or modern---monogram
you must, for everything is initialed these days&quot;</span></td></tr>
</table>
<p>A regular stream of articles published between 1935 and 1943 encouraged the monogram as fashion, with the prevailing assumption that a monogram consists of an arrangement of several clearly distinguishable letters, taken from the world of typography. Once again, during World War II, the genre disappeared.</p><p>In the 1950s and 60s, <i>House Beautiful, American Home, Better Homes and Gardens, </i>and <i>Good Housekeeping</i>, among other periodicals, all reported on monogramming in the home. From 1965 through 1980, it seemed out of fashion, though since 1980 articles on monogramming have appeared regularly.</p><p>Some writers have handled the subject with an amusing and critical eye. Rosamond Pratt, in "Highly Personalized&quot; (<i>House Beautiful</i>, May 1952), notes :</p><p>" Women are in for a good many exhortations these days. They have been urged to get slim, to keep up with world affairs, to budget efficiently, to be abreast with the latest methods of child training, and to learn to serve smart dinner parties without a maid. Lately the distinction of being highly "personalized" has been pressed upon their attention.</p><p>" This apparently depends largely upon having their initials or names engraved, embroidered, or stamped upon everything they own. Not only stationery and hankerchiefs are to be thus marked, but their nightgowns, slips, and other lingerie, their pillow cases (<i>Mr.</i> and <i>Mrs.</i>), bath towels (<i>His </i>and <i>Hers</i>), and highball glasses (<i>Lucy</i> and <i>Lew</i>).</p><p>" But when every possession of a man or a woman or a couple is indelibly tatooed, it might suggest that the possessors are afraid that thieves are rampant, or that amnesia would overtake them and that they might forget who they are. . . .&quot;</p><p>In other words, everything in moderation.</p><p><b>Monograms and Needlework</b></p><p>In their simplest form, early embroidered monograms served as laundry markers, allowing linens to be washed without mixing them up. However, they are part of a much richer tradition than this simple definition suggests.</p><p>Through the 15th century, much of the most ornate and accomplished needlework, including lettering and symbols, as well as rich ornamentation, was produced by nuns (and in some cases monks) for church vestments made from the finest fabrics and often enriched with gold and silver thread and the attachment of precious stones. Plain white vestments and altarcloths were also thoroughly embellished and monasteries were the repositories of knowledge regarding the technical execution of needlework.</p><p>In the 16th century, during the Reformation, all such vestments and embellishments were removed from every place of worship. Under Henry VIII, religious orders were disbanded and those pieces not secreted away by nuns who fled abroad were torn apart in order to extract the valuable materials used to make them. Other bits were recycled by their new owners as household furnishings.</p><p>Aside from the loss of the objects themselves, the designs used to make them also disappeared. Nuns were no longer being trained to teach these designs to others and the daughters of the upper classes, often previously educated in convents, were now being taught needlework at home.</p><p>By the end of the 16th century, the new middle class of merchants and successful craftsmen, in addition to the traditional wealthy households, were demanding embellishments for clothing and home furnishing. Embroidery, including monograms banned for ecclesiastic use, was the height of fashion. Practically every fabric surface was embroidered. Sewing women were a necessity even in modest households, and small children were enlisted to learn embroidery skills. Their need to be taught the details of needlework gave rise to samplers, which are the best surviving record of the details of hand embroidery design.</p><p><b>Samplers<br></b>The widely collected sampler (sometimes called "examplers&quot;) has provided modern needlecraft practitioners with a wealth of information about all sorts of stitch types and their use in ornamentation, including lettering.</p><p>A sampler had multiple functions. To execute a sampler, a young woman (all known early examples were executed by women) needed to study stitch types carefully and understand their use in order to produce an example of fine craft. The sampler could be retained as a study piece or used by the needleworker as a catalogue from which to choose appropriate motifs and styles for later projects.</p><p>Printed books were first produced in England in 1477, so prior to that time there were no printed designs for a needlewoman to follow. Instead, she would take a piece of linen, and on it record the stitches she knew, or the stitches she had seen used by other people, and add to these examples from time to time, often passing them on to her daughters as reference works.</p><p>By the end of the 16th century there were enough pattern books to make the sampler unnecessary as a record of patterns, but they continued to be produced and served other important functions. In addition to instruction in needlecraft, samplers were used to teach geography (map samplers), moral values and obedience to the will of God (there are few samplers of the 18th and 19th centuries that do not contain at least one moral or scriptural passage), and to record family joys and sorrows (births and deaths) and all sorts of details of daily life.</p><p>From 1502 onward, samplers as possessions are documented in wills, but there are no surviving examples prior to the late 16th century.</p><p>By the late 17th century samplers became more square in format, often full-blown display pieces rather than practical records, and almost all contained embroidered calligraphy, including names, dates, verses, and noteworthy family news items. They also often included crowns and coronets, since the nobility employed many young women as ladies" or sewing maids. Most contained several styles of lettering. Very often they included the initials of each member of the family---paternal on the left side, maternal on the right---and were worked in black if the person was deceased.</p><p><img src="/inprint/history/sampler.jpg" width=360 height=237><br><span class="little">Fig 7. Italian, 1855, Sampler, colored silks in cross-stitch on linen (detail). Collection Victoria and Albert Museum, London. Photograph: Richards Jarden </span></p><p>Eighteenth- and 19th-century samplers, which were often done as presentation pieces, became more varied in design (Fig. 7). Many contained monograms consisting of one or more letters and research suggests that these may have been done as "friendship samplers.&quot; Samplers were often done at school and used as a "final exam&quot; in one aspect of education in the domestic arts. This was particularly true in America where far more children were educated in schools than at home. In many cases the girl embroidered the name and place of the school as part of the sampler.</p><p>The modern popular conception that samplers were worked in one type of conventional cross-stitch is incorrect. There are at least nine different types of cross-stitch and much thought seems to have gone into deciding which combination of stitches would be most appropriate.</p><p>The modern popularity of monograms is based on the concept that everyone deserves to commemorate and decorate their own possessions. This is representative of a truly basic social revolution. Only since the 16th century, when a zeal for genealogy and family crests took hold, has it been fashionable for individuals to commemorate themselves by marking personal items with their own initials. Historically, it is much more common for an individual craftsman or domestic servant to master the detailed craft of needlework in order to apply someone else's initials to someone else's possessions.</p><p>Monogramming, the process of applying initials to various surfaces by various methods, has always had a dual purpose. On the one hand, monograms identify the user, or the user's goods, and differentiate those things from the things of someone else. On the other hand, the use of initials has a clearly decorative function, without which there would be little reason to invest considerable time and patience in producing the best possible result. Even so, the result is often a matter of taste.</p><p><i>" ... when Holmes, in one of his queer humours, would sit in an arm chair with his hair trigger and a hundred Boxer cartridges and proceed to adorn the opposite wall with a patriotic VR done in bullet-pocks, I felt that neither the atmosphere nor the appearance of our room was improved by it.&quot;</i></p><p>from Arthur Conan Doyle,<i> Sherlock Holmes: The Musgrave Ritual</i></p><p>&nbsp;</p><p><span class="little">Sources </span></p><p><span class="little">Clabburn, Pamela, <i>Samplers</i> (Buckinghamshire: Shire Publications, 1998). </span></p><p><span class="little"> Coburn, J., "Make Your Own Monograms,&quot; <i>Ladies" Home Journal </i> (May 1935), 52:88-9. </span></p><p><span class="little">Firmage, Richard, <i>The Alphabet Abecedarium: Some Notes on Letters</i> (Boston: David R. Godine, 1993). </span></p><p><span class="little"> Helmer, F., "Unique Monograms,&quot; <i>Harper's Bazaar </i>(September 1908), 42:886-7. </span></p><p><span class="little"> Pratt, R., "Highly Personalized,&quot; <i>House Beautiful</i> (May 1952), 94:41+. </span></p><p><span class="little">Toller, Jane, <i>British Samplers: A Concise History</i> (Chichester, Sussex: Phillimore &amp; Co., Ltd., 1980). </span></p>]]>
</content>
</entry>
<entry>
<title>Love Those Letters!</title>
<link rel="alternate" type="text/html" href="http://www.embroideryarts.com/inprint/archives/love_those_letters.html" />
<modified>2005-05-14T19:55:04Z</modified>
<issued>2004-01-04T21:53:16Z</issued>
<id>tag:www.embroideryarts.com,2004:/inprint/1.1</id>
<created>2004-01-04T21:53:16Z</created>
<summary type="text/plain">by Richards Jarden
        Creative 
        Machine Embroidery, February 2001
        
In
      the 1930&apos;s, nearly every upscale linen shop had its own monogramming
      department. In stark contrast, commercial embroidery shops that specialize
      in monogramming are few and far between today, making the home embroidery
      machine the perfect vehicle for contemporary monograms achievable by
      home embroiderers. This option has never been available before and
      embroidery machine dealers report that new machine purchasers cite
      home decor and lettering as principle reasons for their purchase.</summary>
<author>
<name>Daniel Wiener</name>

<email>daniel@danielwiener.com</email>
</author>
<dc:subject>In Print</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.embroideryarts.com/inprint/">

<![CDATA[<p>
by Richards Jarden<b><br>
        <a href="http://www.creativemachineembroidery.com" target="_blank">Creative 
        Machine Embroidery, February 2001</a></b>
<blockquote> 
        <p>
        &quot;There's
        something about a smartly designed monogram that gives a lift to
        whatever it 's on. Perhaps it's that 'all our own' look that magically
        makes the simplest things elegant, the fine pieces positively luxurious.&quot;<br>
          <i>from &quot;Truly Yours,&quot; by Anne Means, Better Homes and
          Gardens, October, 1938</i>
        </p>
</blockquote>
      <p>
       <img src="/inprint/images/linens.jpg" width="167" height="95" align="left" hspace="7">In
      the 1930's, nearly every upscale linen shop had its own monogramming
      department. In stark contrast, commercial embroidery shops that specialize
      in monogramming are few and far between today, making the home embroidery
      machine the perfect vehicle for contemporary monograms achievable by
      home embroiderers. This option has never been available before and
      embroidery machine dealers report that new machine purchasers cite
      home decor and lettering as principle reasons for their purchase. 
      <p>
      <b>Monogramming Conventions </b>      
      <p>
      The most commonly
      asked questions about monograms have to do with the number of letters
      to be used, and their order and arrangement.
<p>
      <b><i>S</i><i>ingle
      letter monograms:</i></b> These
      can be quite large without being visually overwhelming. Usually, the
      initial from the last name or surname is used, although there have
      been periods, notably in the 1930s and 1950s, when it was fashionable
      to use a single first name initial.
<p>
      <b><i>Two
      letter monograms:</i></b> Usually
      a person's first, then last initial, defines this look. Since there's
      typically no confusion about the letter order, both can be the same
      size, or, to add interest, the first initial can be smaller than the
      last. 
<p>
      <b><i>Three
      letter monograms:</i></b> This
      arrangement is the most common, featuring first, middle and last. Note:
      Keep in mind that some people do not have three names/initials. The
      order of these three letters varies by usage and letter size, which
      can be confusing. Therefore, it's most common to place them as follows:
      first, last, then middle, making the center initial (last name) noticeably
      larger than the other two, helping to identify the surname.
<p>
      If you're working
      with small letters the convention would be first initial, middle initial,
      last initial. Each is the same size, and should therefore be arranged
      in the order you would write the name. 
<p>
      <b>Defying
      Convention</b>
<p>
      The trouble with &quot;conventional&quot; arrangements,
      is that they're just that, conventions, or common practices, that were
      established at some point in history because they worked well for a
      majority of those using it. 
<p>
      What about the &quot;unconventional?&quot; This
      question has gotten considerably more complicated in recent years with
      the widespread fashion of hyphenated last names. It's easy to imagine
      the marriage of two individuals with hyphenated last names creating
      a complicated combination of six or eight letter monograms, unless
      some simplification occurs. The rules on how to do this are yet to
      be established. 
<p>
      Another example
      is the monogram for a surname like &quot;O'Connor&quot; What&iacute;s
      correct practice in such a monogram? &quot;O&quot; or &quot;C&quot; or &quot;O'C?&quot; The
      answer has more to do with your personal preference than it does with
      the &quot;rules&quot;.  
<p>
      <b>Practical
      Applications</b>
<p>
      We'll concentrate
      on three monogramming applications - men's shirts, ring bearer's pillows
      and linens - although there are as many as your imagination allows.  
<p>
      <b><i>Men's
      shirts</i></b>
<p>
      The featured shirt
      shows a three-letter combination (ABC) utilizing standard- looking
      machine lettering - a good source for simple, one-color monogram styles.
      We've used three initials, all the same size and employing first-middle-last
      order. The letters are all simple, block-style capitals, all 3/8&quot; (9mm)
      high - a good size that's readable, but not too aggressive. Expensive
      shirts often have the monogram on the pocket itself, approximately
      3/8&quot; (9 mm) below the upper edge of the pocket. This is simple
      to replicate if the pocket is embroidered first, and then sewn onto
      the shirt. Trying to monogram a pocket on a ready-to-wear shirt, however,
      is much more difficult. The pocket would have to be removed from the
      shirt, then sewn back on once embroidered, or the pocket would be embroidered
      shut (not an acceptable solution in most cases.) 
<p>
      Another alternative
      is to carefully cut through the shirt behind the pocket on all sides
      but the top. Fold back the flap, embroider the monogram, then reattach
      the fabric flap from the back with heat-fusible tape. This may not
      be an entirely acceptable solution because the result may be too informal,
      or durable enough to survive multiple washings. 
<p>
      A better solution
      is to place the monogram just above the pocket on the shirt front. 
<p>
      Combining the required
      letters within an embroidery software program, then insuring that the
      combination of letters starts and stops at the design center, will
      make embroidering the monogram much easier. It is also possible, choosing
      the letters one by one, to simply sew them individually, left to right.
      Using this method you must take care aligning them. Practice this on
      scraps before attempting it on a garment! 
<p>
      In any case, placement
      and alignment are important. The monogram should be centered, left
      to right, and aligned with the upper edge of the pocket, ensuring that
      it's straight in the hoop. A hooping frame helps immensely in this
      process, but you can be quite precise without one. 
<p>
      Try this trick:
      stitch a sample of the monogram and photocopy it. Using a ruler, draw
      a vertical, then horizontal line through the monogram center. Punch
      a hole where the lines cross, using a single-hole paper punch. 
<ul>
        <li>
         <p>
         Hoop the
          shirt, being careful to keep the edge of the pocket is square in
          the hoop.<br>
          <br>
         </p>
      </li>
        <li>
         <p>
         Cut the
          photocopied &quot;template&quot; so it's slightly narrower than
          the pocket width, and the letters are centered left to right.<br>
          <br>
         </p>
      </li>
        <li>
         <p> 
         Slide the
          template inside the pocket and center the monogram just above the
          pocket. Use an air-soluble pen to mark the placement, through the
          hole in the template.<br>
          <br>
         </p>
      </li>
        <li>
         <p>
         Position
          the needle directly above this mark, and stitch the monogram. The
          same monogram could be placed on shirt cuffs.<br>
         </p>
      </li>
</ul>
      <p>
      <b><i>Ring
      Bearer's Pillow</i></b> 
      <p>
      For formal purposes,
      fancier letters than those available as pre-programmed lettering are
      more appropriate. Memory cards/ disks are available for most embroidery
      machines that contain more elegant alphabets, and some companies design
      an market multi-color alphabets.You can digitize your own unique alphabet
      if you have the appropriate software. Research alphabets, calligraphy,
      etc. at your library to find unique lettering styles. Typically, you
      would embroider a single-letter motif (the couple's last-name initial)
      in the center of a ring bearer's pillow, using either a tone-on-tone
      look (most formal), or picking up the wedding party accent color.  
      <p>
      <b><i>Linens</i></b>
      <p>
      Embroidered bed
      linens -- top sheets and pillow cases -- are among the most popular
      vehicles for embroidered monogramming. While these have traditionally
      been hand-worked, machine embroidery can produce very pleasing results.
      A traditional one,-two or three-letter monogram looks very stylish
      on linens, and an elegant and traditional tone-on-tone embroidery is
      always fashionable. 
      <p>
      We took a nontraditional
      approach to our featured bed linens, embroidering all 26 letters across
      the hem of the top sheet. Used this way, the letters become a more
      abstract design element, producing a very pleasing flow of shapes.  
      <p> ]]>
</content>
</entry>
<entry>
<title>Digitizing Lesson</title>
<link rel="alternate" type="text/html" href="http://www.embroideryarts.com/inprint/archives/digitizing_lesson.html" />
<modified>2005-05-14T19:55:04Z</modified>
<issued>2004-01-04T01:34:41Z</issued>
<id>tag:www.embroideryarts.com,2004:/inprint/1.8</id>
<created>2004-01-04T01:34:41Z</created>
<summary type="text/plain"><![CDATA[Start Lesson (pop-up window)

This step-by-step digitizing lesson appeared as an online extra feature
 on  
 the Threads Magazine website. It accompanied an article called &quot;Digitize
  and Stitch your Monogram&quot; by Richards Jarden for the April/May 2002
 issue.  
 Many of our customers have requested that the animation be permanently 
   posted on our website.


The article deals with designing a non-traditional three-letter monogram
 
and then follows the process of digitizing this design from start to  
finish.


You can order a back issue of Threads issue # 100 from:
http://www.taunton.com/store/pages/backissue_th.asp
]]></summary>
<author>
<name>Daniel Wiener</name>

<email>daniel@danielwiener.com</email>
</author>
<dc:subject>In Print</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.embroideryarts.com/inprint/">

<![CDATA[<p><a href="#" onclick="window.open('http://www.embroideryarts.com/threads/threads01.html', 'popup', 'width=330,height=600,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false">Start Lesson (pop-up window)</a>
</p><p>
This step-by-step digitizing lesson appeared as an online extra feature
 on  
 the Threads Magazine website. It accompanied an article called &quot;Digitize
  and Stitch your Monogram&quot; by Richards Jarden for the April/May 2002
 issue.  
 Many of our customers have requested that the animation be permanently 
   posted on our website.
</p>
<p>
The article deals with designing a non-traditional three-letter monogram
 
and then follows the process of digitizing this design from start to  
finish.
</p>
<p>
You can order a back issue of Threads issue # 100 from:
</p>
<p>
<a href="http://www.taunton.com/store/pages/backissue_th.asp">http://www.taunton.com/store/pages/backissue_th.asp</a>
</p>]]>
</content>
</entry>
<entry>
<title>Creating Fancy Names</title>
<link rel="alternate" type="text/html" href="http://www.embroideryarts.com/inprint/archives/creating_fancy_names.html" />
<modified>2005-05-14T19:55:05Z</modified>
<issued>2004-01-02T23:30:15Z</issued>
<id>tag:www.embroideryarts.com,2004:/inprint/1.2</id>
<created>2004-01-02T23:30:15Z</created>
<summary type="text/plain">by Richards Jarden
 
Names are commonly embroidered on jackets and shirts for the simple purpose of identifying the person wearing the garment, creating a durable &quot;nametag&quot;. Standardization and modern times have resulted in a common expectation about what this kind of text should look like when it is used. Computer word processing programs, newspapers, magazines, etc, all use text in a primarily utilitarian manner. The goal is to simplify the graphic impact with as little variation of visual style as possible</summary>
<author>
<name>Daniel Wiener</name>

<email>daniel@danielwiener.com</email>
</author>
<dc:subject>In Print</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.embroideryarts.com/inprint/">

<![CDATA[<p>by Richards Jarden
</p>
<p>
Names are commonly embroidered on jackets and shirts for the simple purpose
of identifying the person wearing the garment, creating a durable "nametag". Standardization
and modern times have resulted in a common expectation about what this kind
of text should look like when it is used. Computer word processing programs,
newspapers, magazines, etc, all use text in a primarily utilitarian manner.
The goal is to simplify the graphic impact with as little variation of visual
style as possible.
</p>
<p>
Practicioners of the arts often take a different approach, working to create
designs that are visually active and exciting. In the arts, rules can be
bent to provide variation. The history of graphic design, from illuminated
manuscripts in the middle ages to contemporary movie posters, provides rich
examples of the blending of utilitarian text with exciting individual letter
designs to form new combinations.
</p>
<p>
Embroidery software programs make it easy to use stock designs and stock
lettering to create fancy names for use in garment embellishment and interior
design applications.
</p>
<p>
<img src="/tutorials/fancyletters/fancyletters.jpg" width="200" height="131" hspace="10" align="left">The example here started with a letter from a digitized stock monogram design
(<a href="/monogram/artscrafts3.html">Arts and Crafts Monogram Set 3</a>). This is a 4-color design with a graceful
stylized flower stem, a two-color flower design, and two small open circles
as accents complimenting a slanted vertical letter style. This design is
intended for creating a two-letter monogram, so it includes matching letters
for the right side (without the flower details) that can be combined with
the left side versions.
</p>
<p>
In the design pictured here, the letter A was combined with lower case letters
from stock lettering typed out on the keyboard. Many embroidery software
programs have lettering options like this, and even those that do not have
a vast library of digitized typefaces that can provide the additional text
needed to produce a fancy name. The stock lettering style used here is a
basic script style, and although it does not match the text style from the
stock letter A, the combined design flows nicely as a whole. The key is that
all the letters of the name are sewn with the same thread color, which blends
the two styles together.
</p>
<p>
With some experimentation with letter slant, size, and type style you can
successfully produce stock lettering that will allow you to combine two different
stock elements into one entirely new design.
</p>
<hr width="100%" size="1" noshade>
<p class="little">
This article originally appeared in <a href="http://www.dzgns.com/">Designs in Machine Embroidery</a>,
Volume

19, as part of a regular feature called &quot;ABCs of Lettering.&quot;
</p>]]>
</content>
</entry>
<entry>
<title>A Little Dab Will Do Ya</title>
<link rel="alternate" type="text/html" href="http://www.embroideryarts.com/inprint/archives/a_little_dab_will_do_ya.html" />
<modified>2005-05-14T19:55:05Z</modified>
<issued>2004-01-02T03:01:09Z</issued>
<id>tag:www.embroideryarts.com,2004:/inprint/1.6</id>
<created>2004-01-02T03:01:09Z</created>
<summary type="text/plain"> 
&quot;Regional
Focus: A Little Dab Will Do Ya&quot;(excerpt) 
by Ken Parsons
Stitches Magazine March 1999; Volume 13 No 3, pp. 46-48
Although 
we often link the entire northeastern corner of the U.S. into one group, it&apos;s 
actually made up of many dissimilar regions. Even so, each of these regions have 
embroidery ties of their own. New Jersey is famous for being the home of the American.</summary>
<author>
<name>Daniel Wiener</name>

<email>daniel@danielwiener.com</email>
</author>
<dc:subject>In Print</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.embroideryarts.com/inprint/">

<![CDATA[<p> 
"Regional
Focus: A Little Dab Will Do Ya"(excerpt) <br>
by Ken Parsons<br>
<i>Stitches Magazine</i> March 1999; Volume 13 No 3, pp. 46-48</p><p>
<img src="/inprint/images/deco_print.gif" width="144" height="71" align="left" hspace="7">Although 
we often link the entire northeastern corner of the U.S. into one group, it's 
actually made up of many dissimilar regions. Even so, each of these regions have 
embroidery ties of their own. New Jersey is famous for being the home of the American.</p>
<p>schiffli embroidery industry. 
New England was at one time dotted with mills producing yarn and fabrics. New 
York housed factories, which produced a diversity of clothing to satisfy every 
taste and budget, and continues to be a major design center for the world of fashion.</p>
<p>Unfortunately, over the 
years the industry's landscape has been eroded by many outside forces. Most of 
the mills have been shut down, the number of schiffli machines has been reduced 
by 80 percent and fashion production has all but disappeared. What remains is 
a keen appreciation and respect for embroidery and embroidery tradition. What 
also remains is a knack for success, which may in part be attributable to densely 
populated areas.</p>
<p>The Northeast contains 
one of the largest urban and suburban areas in the U.S. These concentrated populations 
provide an excellent opportunity for sampling new and specific embroidery applications 
and marketing ideas. ...</p>
<p><b>Special 
Lettering<br>
</b> Another 
company that focuses on a very specific product is Intarsia Arts, an embroidery 
business in Nyack, N.Y. Its niche is a monogram of every type. Richards Jarden, 
owner, switched from mural design to embroidery about six years ago and has settled 
into his rare niche.</p>
<p><img src="/inprint/images/arab01_print.gif" width="144" height="73" hspace="7" align="left">With 
a fine-arts degree and a teaching stint at the Rhode Island School of Design under 
his belt, he masterfully honed his art history background and creative skills 
into his embroidery business. In his studies, he found the history of monogramming 
and lettering to be of particular interest. Using it as inspiration, he has designed 
a library of alphabets, which he offeres in two sizes as stock designs to commercial 
and home embroiderers. The lettering designs range from folk art fonts based on 
colonial samplers to modern, streamlined fonts.</p>
<p>When asked if he planned 
to offer the letters in an alterable format, Jarden replies, " They are designed 
to resemble hand embroidery and do not involve the typical high-density type of 
stitching usually associated with commercial monogramming. So they offer much 
more size flexibility even in stitch format."</p>
<p><img src="/inprint/images/arab02_print.gif" width="144" height="87" align="left" hspace="7">Intarsia's 
lettering is marketed to a worldwide audience of embroiderers of every type. Aside 
from the U.S., embroiderers in Australia, Sweden and Japan are enamored with his 
homespun monograms.</p>
<p>Whether you've homed your 
customer base down to a very specific segment of the population or specialized 
your product, these embroiderers have proven their strategies lead to success. 
I guess the statement, "Less is more," is really true.</p>]]>
</content>
</entry>

</feed>